(1) A Bauhaus Aesthetic

Unlike most kids who grew up in Eichler homes, Jobs knew what they were and why they were so wonderful. He liked the notion of simple and clean modernism produced for the masses. He also loved listening to his father describe the styling intricacies of various cars. So from the beginning at Apple, he believed that great industrial design-a colorfully simple logo, a sleek case for the Apple II-would set the company apart and make its products distinctive.

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