2013年考研英语(一) 阅读真题第2篇: DNT May Not Serve Its Intended Purpose | 考研英语阅读真题

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An old saying has it that half of all advertising budgets are wasted -- the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy.

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In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?

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2013年考研英语(一) 阅读真题第2篇: DNT May Not Serve Its Intended Purpose
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