Almost from the minute we agreed it would be okay for him to run, Barack became a kind of human blur, a pixelated version of the guy I knew -- a man who quite suddenly had to be everywhere all at once, driven by and beholden to the force of the larger effort. There was not quite a year until the primary contests got started, beginning in Iowa. Barack had to quickly hire staff, woo the types of donors who could write big checks, and figure out how to introduce his candidacy in the most resonant way possible. The goal was to get on people's radar and stay there right through Election Day. Campaigns could be won and lost on their earliest moves.

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