Have you ever felt like you were doing all the right things, but not getting anywhere? If you truly are putting in the effort to set your goals as we've been discussing thus far, it may be a matter of choosing goals that just aren't right for you. This may lead us to consider changing your goals.

The situation has changed.

Let's say your goal is to sell 1,000 copies of a new information product called "Tips and Tricks for Microsoft Office 2010". The day after you start writing, Microsoft releases a new version MSOffice 2012. Suddenly, the scenario has changed. Users aren't looking for tips for MSOffice 2007 anymore. Customers are in line purchasing the 2012 version. Your market just evaporated overnight. You could write and release the best book under the sun and no one would buy it because it's obsolete.

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